Business Mentor: How Automobilico started and succeeded
As originally published on ABS-CBN News by Armando "Butz" Bartolome
Bernard Libera is the fearless visionary behind the success of Automobilico.
Libera is a true car enthusiast who worked with Mitsubishi Motors dealership for 8 years before becoming an entrepreneur.
With a capital of just P28,000.00, Bernard started a carwash business. He then branched out into selling second hand cars.
It was a rough start since there was huge pressure on his part to try to raise more capital to acquire inventory and at the same time set upa decent car showroom.
The biggest hurdle was proving the company was worthy of trust, as the second hand car industry had a negative image.
Soon the pre-owned car business became main focus of Bernard, with the carwash business taking a back seat. His sales of pre-owned cars accelerated at an impressive speed, eventually pushing him to rent space in SM Bicutan. This eventually became the home and headquarters of Automobilico.
By 2013, Automobilico was registered as [...]
